Web Survey Bibliography
Because of slow turnaround time and typically low response rates, mail surveys have generally been considered of little value in election forecasting. However, statewide mail surveys conducted by the Columbus Dispatch newspaper since 1980 have made remarkably accurate forecasts of Ohio election outcomes. In comparison to statewide surveys by two other organizations employing conventional telephone interwiev methods, the mail surveys were consistently more accurate and were generally less susceptible to sources of inaccuracy such as high roll-off and low publicity. The mail survey's advantage is attributable at least in part to larger sample sizes, sampling and response procedures that yielded more representative samples of voters, lack of the need to allocate undecided respondents, and superior questionnaire design. These findings suggest that mail surveys not only may be viable alternatives to telephone surveys but may actually be superior to them under some conditions. Furthermore, these results demonstrate that surveys with low response rates are not necessarily low in validity.
Web survey bibliography - 1996 (14)
- Mail Surveys for Election Forecasting? An Evaluation of the Columbus Dispatch Poll; 1996; Krosnick, J. A.
- The VSB-Center savings project: Data collection methods, questionnaires and sampling procedures; 1996; Nyhus, E. K.
- The how and why of response latency measurement in telephone interviews; 1996; Bassili, J. N.
- The Direction of context effects. What determines assimilation or contrast in attitude measurement?; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- SUS - A quick and dirty usability scale; 1996; Brooke, J.
- Response latency as a signal to question problems in survey research; 1996; Bassili, J. N., Scott, S. B.
- Psychological sources of context effects in survey measurement; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- Cognition and communication: Judgmental biases, research methods, and the logic of conversation; 1996; Schwarz, N.
- Addressing disturbing and disturbed consumer behavior: Is it necessary to change the way we conduct...; 1996; Petty, R. E., Cacioppo, J. T.
- CGI scripts: Gateways to World-Wide Web power; 1996; Kieley, J. M.
- Evaluation of a computer-assisted self-interview component in a computer-assisted personal interview...; 1996; Couper, M. P., Rowe B.
- Is May Research Ethical?; 1996; Duncan, G. T.
- Virtual research exists, but how real is it; 1996; Roller, M. R.
- Doing the right thing: Ethical cyberspace research; 1996; Boehlefeld, S. P.